Volkswagen has seen success with all vehicles in its lineup, which currently includes everything from family-oriented sedans to roomy SUVs. Today, the automaker enjoys a reputation for crafting vehicles that offer refined handling and upscale accommodations. Its products typically command a higher price than those of competing models, but the return is a more upscale driving and ownership experience. Volkswagen saw its sales in the North American market tumble during the early '90s, but by the end of the decade, refocused marketing efforts and an increased emphasis on new products had brought about a turnaround in the company's fortunes. The popular New Beetle helped put the company back on the radar in the United States. The new millennium saw Volkswagen moving into the luxury segment with the launch of the pricey Phaeton sedan and Touareg SUV. Though well-designed and executed, the Phaeton was a disappointment sales-wise, perhaps signaling unwillingness on the part of consumers to shell out premium dollars for a brand that lacks the cachet of established upscale names like BMW and Mercedes-Benz.
Volkswagen is recognized as one of the leading small diesel engine manufacturers, and is partnering with Mercedes and other companies to market BlueTec clean diesel technology, calling it BlueMotion. Volkswagen has offered a number of its vehicles with a TDI (Turbocharged Direct Injection) engine, which lends class-leading fuel economy to several models. According to the United States Environmental Protection Agency, four of the ten most fuel-efficient vehicles available for sale in the U.S. in 2004 were powered by Volkswagen diesel engines. In addition, all Volkswagen TDI diesel engines produced from 1996 to 2003-2006 can be driven on 100% biodiesel fuel. For the 2007 model year, however, strict U.S. government emissions regulations have forced VW to drop most diesels from their U.S. engine lineup, but a new lineup of diesel engines compatible to U.S. standards are due for 2008.
VW cars are now packed with new advanced technologies and premium features. This provides a safer, performance packed drive for you. It also creates outstanding results on the racing track.Volkswagen is a major player on the racing track. From Dakar, where the Race Touareg 2 demonstrates its superb off road capabilities. To Silverstone, and the supreme driving ability of the Golf GTI. Watch our cars, and drivers, power to success at home and around the world. With Volkswagen Racing UK running the series, direct manufacturer involvement ensures the stability and profile that the championship deserves over future years. The championship features the major benefit of Sky Sports television coverage, plus a high quality hospitality service, and other benefits for competitors throughout the season.
VW is know for its icon – cars like Beetle or Golf. The Volkswagen Beetle or Bug is a small family car, the best known car of Volkswagen, of Germany, and almost certainly the world. Thanks to its distinctive shape and sound, and its reliability, it now enjoys a "cult" status. The Volkswagen New Beetle was the cute car that started the retro-futurist design craze, which is still going strong. It was a modernized version of the legendary VW Beetle and struck a chord with consumers who had grown tired of standard conservative car designs and had fond memories of the "Bugs" from their youth.
The Volkswagen Golf is a small family hatchback manufactured by Volkswagen since 1974 and marketed worldwide across six generations, in various body configurations and under various nameplates. The front-wheel drive Golf was Volkswagen's first successful replacement for the air-cooled Volkswagen Beetle. Historically, it is Volkswagen's best-selling model and the world's third best-selling model, with more than 25 million built by 2007. The nameplate Golf derives from the German word for Gulf Stream — and the period in its history when VW named vehicles after prominent winds, including also the Passat (after the German word for Trade wind, Jetta (after Jet stream), Bora (after Bora) and Scirocco (after Sirocco).